Blog
Tips, insights, and updates on website auditing and optimization
WordPress Plugins That Are Silently Killing Your Site Speed
Some of the most popular WordPress plugins cause serious performance problems that don't show up until a client complains or rankings drop. Here's what to look for and what to do about it.
How to Fix LCP on Your WordPress Site
Largest Contentful Paint is one of the most impactful Core Web Vitals scores you can improve. Here's what's actually causing your LCP to fail — and how to fix it.
Why Client-Side Rendering Is Quietly Hurting Your SEO
Your website looks great in a browser. But what does Google actually see when it visits? For millions of sites built on modern JavaScript frameworks, the answer might surprise you.
Why most website audits miss the point
Most audit tools give you hundreds of issues but no clear direction. Here's why prioritization matters more than completeness, and how AI can help you focus on what actually moves the needle.
How AI is changing website auditing
Rule-based auditing tools can only check what they're programmed to find. AI-powered auditing understands context — and that changes everything about how we evaluate websites.